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FREE: TEMPLATE and GUIDE to 7 Fundraising & Communication Strategies for Your Nonprofit: Learn How to be Strategic in Raising Funds and Visibility

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FREE: TEMPLATE and GUIDE to 7 Fundraising & Communication Strategies for Your Nonprofit: Learn How to be Strategic in Raising Funds and Visibility

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Welcome! In order to raise necessary funds, your nonprofit has to elevate visibility within the community. You might be reliant on the same donors, but guess what? They might decide to stop giving. Then what? You need to constantly cultivate and steward new donors. Here’s what I have done for past organizations that can work for you, too. I formed an all-encompassing development and communications plan that involved: direct mail, grants, major donor plan, special events and community events. This helped increase unrestricted donations by 475 percent the first year and 100 percent each subsequent year for one of the organizations where I was Director of Development and Communications. I did all of this while increasing the visibility of the brand through high-level communications and marketing efforts. 

I have created a plan for you, too: Template Guide to 7 Fundraising & Communication Strategies for Your Nonprofit. You can use this template and guide for your fundraising efforts. By implementing this plan, you are also increasing your organization’s brand and visibility. 

Click the button to purchase this template today. This high-level plan can set you on a path to success–and keep you on track. This plan can also be helpful at meetings in showing accountability with your organization's leadership. 

As you move forward and learn about your supporters and what efforts need to take place to make the organization more known within the community, I would also suggest conducting market research to better understand how much people know about the organization and why they are giving to you. This foundation will be key to playing a role in your fundraising and communication efforts.

You can also conduct free surveys (no more than 10 questions) and give them a timeline to respond back. Always give people a timeline and a call-to-action (i.e. “Donate Now”, “I Need Your Advice”, “Kindly Respond by Thursday, 5:00 PM, PST) etc., so you get a better response rate!)

If you decide to move forward with the Template Guide to 7 Fundraising & Communication Strategies for Your Nonprofit, you could first work with a direct mail house. It takes months to plan and implement the right direct mail strategy for the organization. It would also be based on budget. If you don’t have the funds for direct mail, use e-mail marketing. You would then add foundations and corporations to the list of potential grantors who focus on funding causes specific to your nonprofit.

Plan to establish relationships and pitch them --starting now.

My past experience has taught me that special events are a great way to build community, increase visibility for the cause and elevate funding success. In the past, I have created events from the ground up by taking a community-based event barely netting a profit and turning it into a gala fundraiser where we net at least $120,000. If this applies to you and your nonprofit, you can do this as well.

Community events are great at increasing your visibility, however, many times so much effort goes into them that you have to make sure you don’t burn out. Check your ROI (Return on Investment) before you move forward on an event. Make sure you will net income (your time counts too!). 


Over the years, I have worked in public relations, media relations, social media, marketing and fundraising. It’s par for the course when you are a Director of Development and Communications for 12+ years. In these previous roles, I have increased the visibility by not only getting the word out about the organization, programs and services, but by making the brand stronger and more consistent. What I’ve learned: make sure your brand is solid by creating a branding guide for internal staff to produce consistent marketing materials.

Don’t overspend if you don’t have the marketing or ad budget. You can do a lot with social media instead. The key is to be consistent! 

You can take control of your fundraising strategy by purchasing this guide today: Template Guide to 7 Fundraising & Communication Strategies for Your Nonprofit.

To be successful in fundraising, you need to build solid, long-lasting relationships. This is where I have created major donor programs for grassroots and high-level nonprofit organizations. Over the years, I have systemized the program taking donors from one level and increasing them to the next. It helps build trust, accountability, and knowledge of the brand.

In creating this type of program, I secured a large gift of $100,000 from a major donor when I asked for the unrestricted donation. This program not only reinvigorates lapsed donors to give again, but it helps incentivize donors to give at higher levels the next time they give. In creating this program, it also helps build a community of donors interested in participating long term. 

Start with your “low-hanging fruit”, such as your network of business professionals who like supporting you. Lean on them to find ways you can build a mutually beneficial partnership. Look to your vendors that you are paying to provide services. It could be your financial institutions, who you buy food from for events, etc. Partnerships go both ways. You can offer to give them visibility for their sponsorship (such as share their business and hyperlink their website on your sponsorship page of your website) and in return they will give you the monetary or in-kind donation to support your cause. 

I would also suggest you work on building and sustaining the relationships with current corporate sponsorships at your organization. My relationships would allow the opportunity to ask and receive. This is the case when I asked and received multiple high-level sponsorships, such as $50,000 and $25,000, respectively. 

If you'd like even further help and want to take your fundraising to the next level book in a free consultation call here.

If you’ve tried to increase your fundraising and visibility efforts with little to no traction and you’re feeling like you’re starting to burn out, or worse, burned out… then check out this e-course I put together for you. It includes tips and suggestions with more detail on what’s been successful for me with all the organizations I have had the honor to serve within the past 20 years.

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6 page document providing strategies on how to increase fundrasing at your nonprofit.

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1.11 MB
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